Instagram/@bluefasebabyy
Rapper Blueface has partnered with the Goals Plastic Surgery clinic to offer a free Brazilian Butt Lift contest for one lucky winner. The process of selecting the winner, spelled out in detail on the clinic’s website, is quite demanding and has drawn a whole spectrum of reactions online, starting from very enthusiastic hopefuls and ending with critics scoring the promotion on ethical ground.
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The first thing that stood out about the announcement was its unambiguousness and honesty. It laid out ten immutable rules that must be adhered to for entry. Contestants have to be at least 18 years of age, reside in or visit Los Angeles, and thus, follow four specific accounts that include Blueface’s. One of the rules reads ‘Tag 3 friends with NO BOOTY,’ thus, they are also instructed, ‘Do not tag the naturally gifted. This is a glow-up grant.’ The person who will undergo surgery and will be on camera for the purpose of content creation will be the winner; the clinic will decide who the winner is and it will be declared on December 22.
The entire affair was quite low-key and uncomplicated, just like the clinic’s tone was also straightforward in the post and during the replies. ‘Whoever run this page talks like she want chance to be on baddies,’ one user joked. The account simply responded, ‘Confident voice ≠ auditioning. We’re focused on the opportunity.’
However, the rule that said to ‘tag’ friends with no booty was the hot topic of discussion. ‘Tagging 3 friends with no azz is diabolical,’ was a user’s comment that brought a trail of laughing emojis and ‘me too’ responses along with it. Another user humorously suggested, ‘Can I just tag myself 3 times? lol I got a lil sumn but shiiii.’ This rule certainly became a hit, revealing the sometimes uncomfortable social dynamics that these types of promotions create.
But the responses were not all light-hearted. The collaboration came in for heavy fire. ‘This post is so ghetto lmao,’ was one person’s reaction. The clinic replied, ‘We take reality as it comes, and we do not edit any part of it. If that is a problem for you, this page may be the wrong one for you.’ The user then countered, ‘All bodies, and natural bodies are beautiful in all shapes and sizes… profiting off beauty standard produced insecurities is crazy work.’ The clinic responded in a measured way, affirming that all bodies are beautiful but claiming that they are not the ones promoting the surgery, rather it is up to adults who make that choice for themselves.
A sharper criticism was levelled at the whole scenario. ‘Our future is looking grim,’ a user remarked, interpreting the promotion as a sign of a bad trend. Another user agreed with this conclusion in a reply, criticizing the selection of Blueface for the role and asking, ‘Why not make the community good?’ The clinic’s brief reply to the long critique was, ‘We know! It is really uncommon these days to have any kind of discussion with intelligence!’
Amidst the debate, many of the people were just waiting for the giveaway, tagging their friends, and sharing their plans. ‘I want one all my friends got fat 🍑 I don’t have anybody to tag but myself,’ lamented one very enthusiastic contestant. Others were taking a practical approach and one even mentioned that he might need skin removal after losing some weight, to which the clinic promised future support.
Blueface, known for his outrageous antics and legal troubles, has always been surrounded by controversies. His partnership with a dermal clinic for such a giveaway is totally in line with his provocative, attention-seeking behavior. The campaign for Goals Plastic Surgery secures them visibility, but at the same time, it brings along ethical discussions regarding body image and influencer marketing. In other news, the rapper recently made headlines with a comeback party announcement.
The comment conversation acted as a minor microcosm of the vast discussion surrounding cosmetic surgery culture. It moved from the wild engagement and the light-hearted self-mockery to the serious worries about the societal demands and the wrong signals sent to the young ones. The clinic’s handling of the comments was at times defensive and at times conciliatory, which indicates the brand is trying to cope with a highly delicate issue.
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The Blueface BBL giveaway has definitely been a draw for the necessary attention, whether regarded as an empowering chance or a problematic stunt. It merely demonstrates how celebrity endorsements in the cosmetic industry can so easily intermingle the concepts of aspiration, entertainment, and commerce that the public is left guessing the meaning long after a winner is announced. He also sparked conversation with a cryptic post about his career. Fans can look forward to his Los Angeles birthday bash, and he has surprised audiences with an acoustic performance of “Baby Girl”.
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