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Ciao! The Italian Trade Agency (ITA) is bringing a taste of rich, varied Italian homes to New York with its third “Italy on Madison” event. Held until May 20, the experience finds two floors of ITA’s headquarters on the Upper East Side transformed with colorful interactive displays of Italian fashion, home, beauty, and wellness products in the spirit of the country’s relaxed, luxe approach to life.
Erica Di Giovancarlo and Italian consul Fabrizio Di Michele (Samantha Rapp)
“It is a real special edition,” Italian trade commissioner Erica Di Giovancarlo exclusively told The Daily Front Row. “The idea was mine—I decided to do something different, because New York is a very vibrant city with a lot of beautiful and exciting events. If you want to do something that can be attended and can surprise New Yorkers, you have to think something different! So, I decided to organize an Italian home inside New York in Manhattan’s Upper East Side, a real, authentic Italian home with all design objects and furniture. We let people experience the real Italian lifestyle.”
ITA’s “Italy on Madison” event (Photo by Monica Forman)
During the experience’s opening, guests discovered the ground floor, which included an indoor garden and soft lounge—as well as a green-lit room spotlighting Italian homeware and wellness products. Upstairs, a rose-filled second Leven and balcony brought a romantic touch to a red-lit bedroom display, as well as a wood-paneled lounge. The event was complete with a fashion presentation featuring looks from Italian brands including Max Mara, Peserico, Martin Zelo, and more, with an elegant violin performance by Rebecca Cherry. Ultimately, “Italy on Madison” shares authentic Italian culture to a wider audience by showcasing the best of the country’s chic lifestyle.
“Our aim is to promote Italy, to promote Italian companies at their best,” Di Giovancarlo said. “We can show with this event the Italian creativity, the Italian excellence, all those products that people In the world love so much. We want to share Italian culture so that people can appreciate, more and more, Italy.”
Rebecca Cherry (Samantha Rapp)
Below, discover all the luxe looks from ITA’s stylish show from “Italy on Madison”—which you can learn more about now on its website.
Martin Zelo polo, blazer, & shorts
Le Sarte Pettegole blouse & skirt, Cuoieria Fiorentina bag
Yoon sweater, Fefe Napoli shorts, Andrea Ventura shoes
Valentina Poltronieri top & pant, Buti Pelletterie bag
Stefano Cau shirt, Barmas pants, Athison belt, Andrea Ventura shoes
L.’impermeabile jacket
Pietrasalata Napoli shirt, Barman pants, Athison belt
Peserico blazer, top, pants & accessories
Guglielminotti shirt, Zerosettanta Studio jacket, Athison belt, Barmas pants
Marina Rinaldi blouse, skirt, & shoes
Mandelli blazer, vest, shirt, shorts & shoes
Simona Bonacci blouse, vest & pants
Salvatore Martorana shirt jacket and pants
Max Mara dress & shoes
Velasca blazer, shirt, pants & shoes, Sera Fine Silk pocket square
Miriam Stella dress
Pashmere jacket, Calabrese 1924 tie, Guglielminotti shirt
DeSantis by Martin Alvarez jacket and pants,TEMY shoes
Maudo Blais suit, Paolo Scafora shoes
Homi Too dress
All images: Samantha Rapp
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