What: If you know the Daily, you’ll know that we have a weakness for anything and everything luxury. And so, what we wear to workout wear is no different. Enter: L’Couture, a female-founded Dubai-based luxury athleticwear brand that marries flattering styles with functional fabrics and medal-worthy fits.
Who: The brand, which just celebrated its first store opening, was founded in 2019 by entrepreneur and fitness enthusiast, Lyndsay Doran. Beyond its clothing offering, L’Couture aims to create a community of empowered women in the Middle East and encourage them to lead a healthy and happy lifestyle—a mission furthered by the fact it’s an all-female team behind the scenes.
Why: As a little New Year treat/motivation re: that fitness goal you loftily set yourself, L’Couture kicked off 2020 by dropping two great collections; Elevate Touch and Serenity Seamless. The latter collection had us at hello—we’re long used to matching bras and leggings sets, but Serenity Seamless also brings a third piece, a matching tank or long sleeved top, into the mix for those days where we want to feel a little more covered up.
Where: us.lcouture.com
How much: from $27
Subscribe to our newsletter and follow us on Facebook and Instagram to stay up to date on all the latest fashion news and juicy industry gossip.
You can view the original article HERE.
