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When two icons who helped define fashion across generations come together, the result guaranteed to be nothing short of iconic.
Behold: Betsey Johnson by Paris Hilton, a new collection celebrating two originals whose influence has shaped fashion, pop culture, and self-expression for decades. United by a shared love of unapologetic glamour, playful femininity, and the belief that getting dressed should always be fun, the collection “celebrates fearless individuality and the confidence to express yourself without apology.”
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
“Paris has always been my girl,” said Johnson via a relese. “I’ve been inspired by her for years-I even named dresses after her! Working together feels like something that was always meant to happen. We both believe in doing the most. Honestly, why do anything less?”
Paris Hilton (Betsey Johnson by Paris Hilton)
Inspired by Betsey’s legendary runway shows and decades-spanning archives, Paris brought
her signature point of view to the collection, celebrating some of the brand’s most iconic silhouettes through a modern lens, with imagery that captures a world where romance meets irreverence, vintage-inspired silhouettes meet contemporary attitude, and fashion remains a celebration of personality above all else.
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
“I’ve loved Betsey forever – from going to her runway shows to wearing her iconic designs,” said Hilton. “She’s always been one of my favorite designers, so creating Betsey Johnson by Paris Hilton is such a full-circle moment. I hope everyone has as much fun wearing this collection as we had creating it and gets to Sliv every time they wear Betsey.”
Paris Hilton (Betsey Johnson by Paris Hilton)
Launching today (August 11, 2026) Betsey Johnson by Paris Hilton will be available on
BetseyJohnson.com, social channels, and select retail partners. The collection ranges in price from $98 to $229 and includes dresses, bags, and shoes. And for every purchase from the collection on BetseyJohnson.com, Betsey Johnson will donate $1 to the Elton John AIDS Foundation through its partnership with ShoppingGives, supporting the Foundation’s mission to end AIDS and reflecting Betsey’s longstanding belief that fashion can create meaningful impact.
Check out more campaign pics and the full product range below.
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
Paris Hilton (Betsey Johnson by Paris Hilton)
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