Instagram/@alessandraambrosio
Supermodel Alessandra Ambrosio surprised the audience and was the source of conflicting opinions among them with a sponsored ASMR-style video for Trip drinks that not only showcased her unusual branded content strategy but also surprisingly got her into a dispute over her personal life. The former Victoria’s Secret model’s light-hearted post took a turn for the dark in the comments section where she shockingly prepared the drink in a sensory format, which was not at all expected. A joint venture with the health drink brand has been the gradual and continuous change of Ambrosio’s modeling-related business to only the non-modeling ones.
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Alessandra Ambrosio claimed her endorsement of Trip drinks in another way, through her video caption that read ‘Love @trip.drinks so much that I had to show you ASMR style!’ The supermodel acknowledged the post as an ad through her brand partnership. Ambrosio’s voice was heard in the clip preparing the drink amidst the sounds of ice clinking and pouring, which are typical in ASMR content, thus making the audience experience a sensory one. She also attempted to speak the drink’s name in Portuguese, thereby letting her Brazilian roots interact with the product.
The video quickly gathered thousands of comments, with most people talking about how creative the model was and how gorgeous she looked. One comment read ‘Omg yes!!!!! The video I didn’t know I needed,’ underlining the amazing surprise and pleasure many had about Ambrosio’s unconventional way of sponsorship. Another remark from a viewer was like this, ‘She can’t be more beautiful than that! Impossible!!’ pointing to how much the public was aware of Ambrosio’s authentic beauty even in an everyday and mundane setup. The model’s casual look of a simple t-shirt and a relaxed demeanor managed to get the viewer who said, ‘So pretty even with simple shirt’ to agree with him.
Unfortunately, the comments got an unexpected negative twist when user Justin Baraglia’s initial cheerful comment ‘Ahahaha this is great! 😂😂😂Nailed it!’ was followed by an avalanche of dark responses from him over the same issue of Ambrosio’s looks and personal life. The user grotesquely remarked, ‘her teeth are all rotten, look at her lower gums’ and then added, ‘cant she remove her lower teeth, they are all brown and rotten😂😂😂’ – all these comments are in sharp contrast to the original post characterized by joy. Most shocking of all, the user ended with ‘@alessandraambrosio is having a train wreck, her life is a mess. Toxic karma😂😂😂😂’ – making hearsay personal assaults that seemed out of sync with the cheerful beverage display.
Despite the unkind remarks, there were still supporters of the model. A fan from Portugal wrote ‘Que mulher meu Deus’ (What a woman, my God), while another said ‘Gente que gata essa mulher’ (Guys, how hot this woman is).The admiration reached even her professional representation and there was a comment like ‘belíssima como.sempre só poderia ser da WAY MODEL’ (beautiful as always, could only be from WAY MODEL). An observer also said that the model was matching Behati in the beverage category with the comment ‘Behati achou uma concorrente nos drinks 😂😂😂’ (Behati found a competitor in drinks).
Mixed reaction indicates that the celebrity’s world is sometime very difficult, especially at the time of sharing sponsored content, where true admiration often brings together unexpected criticism. Ambrosio had been using ASMR content as nothing less than a genius method for brand collaborations, as she was not simply doing promotional posts but she was actually creating sensory experiences for her followers. However, the negative comments show how quickly even the tamest content can turn into negativity, especially for high-profile personalities in the limelight.
Ambrosio has transformed since her days as a Victoria’s Secret Angel, gradually she has been involved in various business deals, acting roles, and her modeling career has also not stopped. She totally shares the idea of being with Trip drinks, which is why tying the knot with this brand is not only a measure of her Brazilian roots but also a lifestyle that focuses around wellness, thereby making the partnership a genuine part of her personal brand. By choosing the ASMR format she actually proves to be quite the ready to experiment with different content styles in a playful manner that is still very much engaging to her audience.
Despite the negative comments, quite a few followers indicated that they pretty much felt the same as the content, one user wrote ‘I love this woman, I love your energy’ and another ‘I am loving my raspberry blossom @trip.drinks’ – showing that the promotional video was indeed very effective in getting the product interested. The emotional response to Ambrosio’s video, whether positive or negative, is a sign of her still being able to attract attention and not losing the ability to spark conversations long after her runway days are over.
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OSMR journey with Trip drinks turned out to be both fun and dramatic, the unexpected tension of the entertainment kind between the celebrity and the audience in today’s virtual world being the digital aspect of it. The model’s innovative take on branded content keeps changing but still retains the charm and beauty that are her trademarks and have been instrumental in making her the international sensation that she is. This reminds many of Jhene Aiko‘s musical projects. The situation also drew comparisons to controversies surrounding Triple H and his wrestling promotions. Additionally, WWE events often face similar fan reactions. Finally, Victoria’s Secret fashion shows remain an important part of her legacy.
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