BYDEE UNVEILS FIRST COLLECTION OF 2026

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From sunrise swims to sunset soirées, the Playa Blanca collection captures the spirit of Mexico alive with colour. From rich earthy tones to luminous shimmers, each piece in Bydee’s first collection of 2026 celebrates the warmth, vibrance, and the joy of living la vida al sol. Playa Blanca is Bydee’s third core collection, which includes three colourways and a moody abstract print, making it the first time the brand has launched four swim stories within one collection. Designed for the more understated babe, the collection pulses with the vibrancy of summer in the tropics, making the perfect addition to your vacay wardrobe.

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Bydee’s CEO & Creative Director, Dessy Hairis, shares, “”Playa Blanca was inspired by the sun-washed islands of Mexico. Designed to feel pared back yet quietly elevated, it captures an effortless island feel through relaxed silhouettes, considered details and the flattering fits our babes know and love. This collection also introduces our first-ever brown hue, Sanao, my personal favourite!”

In signature Bydee style, our Playa Blanca collection features a new sunray charm, exclusive to the collection. Select swim styles are further complemented by metallic brown resin beads and a textured gold bead accent.

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The collection also unveils two exciting new styles for Bydee, based on the overwhelming success of previous new styles. The Rhodes Top emulates the gathered cup details of the babe fav Kefalonia style, but with a halter neck tie. The new Malazzo One Piece is a high-cut adaptation of the Marbella One Piece, featuring a textured gold sunray centrepiece in replacement of the tie string.

INTRODUCING SANAO
A sun-warmed brown with a subtle lustre ~ Sanao is grounded yet radiant, coming alive in the light and echoing the pace of slow summer afternoons and sea-kissed coastal breezes.

INTRODUCING MIEL
Infused with golden warmth, Miel reflects sun-drenched afternoons and balmy summer air. A sunlit, lustrous honey tone inspired by long days, golden horizons, and endless summer.

INTRODUCING ÁMBAR
Like the last light before dusk, Ámbar captures a quiet intensity. A deep red hue elevated by a lustrous fabric, inspired by late-day light and warm summer evenings.

INTRODUCING ZAHARA
Inspired by desert horizons and celestial skies, Zahara tells a story of wanderlust. From golden sands to jewel-toned markets, each shade mirrors the energy of Mexico, brought to life through a lustrous, iridescent finish that feels both untamed and timeless. The Zahara print is available in both swim and resort wear pieces across the Playa Blanca collection.

RESORT WEAR TO MATCH
Designed to complement the swimwear range, Playa Blanca also introduces lurex-knit resort wear pieces that catch the light with every step. Made to shine from sun-soaked beach days to balmy summer nights, the lurex-knit range includes the Mira Knit Top, Valora Knit Top and the Zaria Knit Skirt.

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ABOUT BYDEE
Dessy Hairis, Creative Director and Founder of Bydee formed the brand in its initial iteration in 2013. Stimulated by a swimwear obsession and her Mediterranean roots, Bydee has evolved from a market stall to an internationally recognised brand. Known for its attention to detail and feminine touches, the styles are driven by a love of travel, inspired by the feminine form and designed with comfort in mind. Each Bydee swim piece is hand-tailored using premium Lycra. Bydee has partnered with Repreve, a sustainable polyamide fibre produced from recycled post-consumer materials, reinforcing Bydee’s dedication to inspiring positive change.

In Partnership with APG

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