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Dwyane Wade, Hall of Famer and entrepreneur, has one more gig to add to his impressive CV. He’s been appointed as Chief Performance Officer for REVOLVE Man and FWRD Man. The two brands curate selections of luxury clothing and accessories, keeping their online sites on top of the latest trends in fashion. The announcement aligns with the rapidly expanding relevance and sales in menswear. Wade has a long-standing relationship with REVOLVE Group and will help build the vision of the brand’s role in menswear. He’ll also provide insight into consumer trends, expansion, marketing, and partnerships, using his knowledge and connections as a cultural icon.
“As we continue investing in the future of our men’s business, we wanted a partner who authentically embodies the intersection of sport, fashion, and culture,” said Michael Mente, Co-Founder and Co-CEO of REVOLVE Group, Inc. “Dwyane has long been recognized not only for his accomplishments as an athlete, but for his influence on modern men’s style and his ability to shape conversations beyond the court. His perspective, relationships, and vision make him the ideal partner to help guide this next chapter for REVOLVE Man and FWRD Man.”
Dwyane Wade | Courtesy of REVOLVE Group
Dwyane Wade | Courtesy of REVOLVE Group
To celebrate the announcement, Wade was photographed in a stylish series of looks.
“Style has always been an extension of how I express myself, both personally and professionally,” Wade says. “What excites me about this partnership is the opportunity to help shape how men engage with fashion today. REVOLVE and FWRD understand that modern style is no longer divided between performance, luxury, and everyday wear – it’s all connected. Together, we’re building something that reflects how men actually live, dress, and show up in the world.”
Dwyane Wade | Courtesy of REVOLVE Group
Dwyane Wade | Courtesy of REVOLVE Group
Dwyane Wade | Courtesy of REVOLVE Group
Dwyane Wade | Courtesy of REVOLVE Group
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