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New York Fashion Week may be all about the runway, but behind the scenes, the real action is often happening between the shows. This season, Bollare once again brought together fashion and beauty’s favorite creators, editors, and tastemakers for its NYFW Styling Suite, transforming Baxter St Camera Club of New York into a one-stop destination to get ready, recharge, discover new brands, and take a break from the Fashion Week frenzy.
Across the first couple days of NYFW, the suite welcomed a steady stream of industry insiders including Asia Monet Ray, Bria Raven, Daphne Blunt, Grace Jackson, Mari Lederman, Nadia Mejia- Webb, Shenea Walker, Sophia Bounou, and Zerina Yeva.
Sophia Bounou wearing DELFI Collective
Love Island’s Grace Jackson
Aaliyah Tanza getting glam touch ups from Hera Beauty and Labo-H
Bianca Mattise Taylor wearing Hansen and Gretel and June Ambrose x Naturalizer
“Fashion Week is such a unique moment because everyone is moving at 100 miles an hour, and we wanted to create a space where people could come in, take a breath, and have a little fun,” says Bollare Founder & Principal Alle Fister. “It’s always exciting to see the suite come to life and watch the community we’ve built over the years come together under one roof.”
Naturally, getting dressed was a major part of the experience. Guests browsed a curated selection of Fashion Week-ready pieces from brands including AFRM, 12th Tribe, DELFI, FRNCH, Hansen and Gretel, KIVARI, LNA Clothing, P.J. Salvage, Reality Eyewear, Unreal Fur, and more, with plenty of outfit inspiration to be found throughout the space.
Mari Lederman wearing Hansen and Gretel and June Ambrose x Naturalizer
Nicole Kincaid wearing Unreal Fur
Nadia Mejia-Webb wearing 12th Tribe and Reality Eyewear
Camryn Henry wearing AFRM and Reality Eyewear
Lisa Nicole James wearing Kivari and Reality Eyewear
The suite provided a first look at the latest June Ambrose x Naturalizer drop, offering a dose of high fashion without sacrificing the comfort needed to survive a full day of shows. Guests were among the first to get their hands on the new Zyra pumps to style their looks for NYFW and beyond.
Greivy Reyes-Lou previewing the June Ambrose x Naturalizer collection
SexyHair’s Artistic Ambassador Richard Mannah
Then onto glam!
The beauty area became a popular stop for guests looking to refresh between appointments, with Glamsquad applying K-Beauty favorites from Hera, Illiyoon, LABO-H and Mise en Scene. SexyHair’s Richard Mannah was giving guests runway-ready hair touchups, and they left with products from Bano, Clean Skin Club, ILIA, JLO Beauty, KNOCK, Lanolips, Lux Unfiltered, MEDIHEAL, milk_shake, Summer Fridays, and more. From quick skincare touch-ups to hair refreshes and lip prep, the space was designed for the realities of Fashion Week, when a five-minute beauty reset can make all the difference.
Kelly Hues getting a hair refresh with SexyHair’s Richard Mannah, while wearing LNA and June Ambrose x Naturalier
London Olive being touched up with Hera Beauty
Guests enjoying Mediheal face masks while wearing P.J. Salvage
“We wanted every element of the suite to feel useful, but also fun and discoverable,” says Bollare VP Paulina Piszczek. “There’s something really special about seeing people come in with one idea of what they need and then discovering a new product, brand, or look that they end up loving.”
Beauty offerings at Bollare in the City: NYFW Styling Suite
Bria Raven enjoying ILLIYOON
Beyond the fashion and beauty offerings, the suite provided plenty of opportunities to simply hang out and re-energize.
Throughout the two days, the suite buzzed with with guests mingling, trying on looks, testing products, and sharing their favorite Fashion Week finds.
For Bollare VP Zack Tanck, that kind of organic interaction is exactly the point.
“The best experiences are the ones that feel natural,” says Tanck. “We want guests to enter the space, discover something, have authentic connections, capture content organically, and have a moment that feels genuinely theirs. That’s what makes these activations so rewarding.”
Bollare executives Alle Fister, Anna Clayton, Paulina Piszczek, and Zack Tanck
Bollare team Angelina Couch, Conchita Meza, Corinna Wong, Emily Olrik, and Mallika Sabnani
The suite also served as a reflection of Bollare’s broader approach to creating spaces where brands and the people shaping culture can interact IRL in a way that feels natural, social, and relevant to the moment.
To get more scoop on Bollare’s NYFW Styling Suite, check out Backstage with Bollare – the new substack giving a behind the scenes look at what the Bollare crew is wearing, watching, doing and discovering, bringing you into the fold as an industry insider.
Bollare in the City: NYFW Styling Suite
Bollare in the City: NYFW Styling Suite
Bollare in the City: NYFW Styling Suite
Kyra Evans being touched up by Glamsquad with Labo-H and Mise en Scene
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