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Supermodel Carolyn Murphy has a new job and it doesn’t involve standing in front of a camera. Well, maybe a little.
Today, Infinity Wellness announced that Murphy has joined the company as partner and chief brand officer. The appointment marks a defining moment for Infinity Wellness as it evolves into a broader wellness platform designed to make high-quality, transparent nutrition an effortless part of everyday life.
In her new role, Murphy will lead the creative vision for Infinity Wellness, shaping brand storytelling, product positioning, creative direction, and consumer experience while helping guide the company’s long-term strategic growth.
(Infinity Wellness)
“Carolyn embodies everything Infinity Wellness stands for,” said Lars Hem, CEO of Infinity Wellness. “She brings extraordinary creative vision, impeccable taste and, most importantly, a genuine passion for healthy living. As we continue to grow the brand, Carolyn’s perspective will help us create a deeper connection with consumers who are looking for wellness products they can truly trust.”
Murphy said her decision to join Infinity Wellness was rooted in the company’s unwavering commitment to ingredient integrity and its philosophy of nourishing the body through real, whole-food nutrition.
“I’ve always believed that true wellness begins with what we put into our bodies,” Murphy said. “Infinity Wellness shares my belief that quality, transparency and simplicity matter. I’m excited to join the company not only as chief brand officer, but as a partner invested in helping build a brand that inspires healthier, more intentional living.”
Murphy’s appointment comes as Infinity Wellness continues to expand its portfolio of whole-food-based supplements, including its flagship greens blend, vitamin C formula, plant-based protein, functional wellness formulations, and nutritional bars.
Founder Billy Merritt will continue to serve as chief innovation officer, leading product formulation and education, while Murphy’s addition is intended to strengthen the company’s leadership team as it enters its next phase of growth.
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