That Model-Off-Duty Glow? It’s a New Era of Spray Tanning

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Spray tanning has had its share of glow-downs. Once the poster child for orange streaks and unfortunate odors, it used to be something you booked reluctantly, not proudly. But like all beauty tech, tanning has evolved. Now, the glow-up is real.

Spray tans today are smarter, cleaner, and designed to enhance your skin, not mask it. They contour, they radiate, and they photograph beautifully. It’s no wonder they’ve become a backstage essential. Models turn to them before runway shows, brides and bridesmaids schedule theirs before the big day, and the truly seasoned know to book one before a Cabo trip, arriving sun-kissed from day one.

Glow Goals, Without the Sun Damage
Tanning the old-fashioned way still has its allure, but the risks are well-documented: premature aging, sun spots, and long-term skin damage. Makeup can fake a contour, but it doesn’t catch the light the way a well-blended glow does. Not to mention, it washes off with a swipe. A good spray tan, by contrast, stays put and needs no touchups.

Instead of dyes and harsh chemicals, today’s best tanning services use skin-compatible, naturally derived ingredients to build a color that enhances your undertone. It’s custom-blended, quick to apply, and can last 10 days with the right prep and post-care. No stickiness, no stress.

Enter SUGARED + BRONZED

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One brand that’s redefining the art of the glow? SUGARED + BRONZED, a fast-growing national chain that’s brought a luxury touch to sunless tanning. With locations in NYC, LA, Miami, and beyond, their approach is equal parts science and self-care.

Their signature FlexExpress® formula blends hydrating oils and replenishing botanical extracts for a fast-acting, long-lasting tan that adapts to any schedule. Designed for all skin tones, it’s built for flexibility — rinse after a few hours for a subtle glow or leave on longer for a deeper bronze.

Key to their innovation is a proprietary DHA derived from beets, which is a more natural, effective alternative that helps create a warm, realistic glow without the dreaded orange. Paired with a clean ingredient list, the result is a radiant finish that fades evenly and beautifully.

Each appointment is fast, easy, and surprisingly relaxing. Their studio interiors draw inspiration from Mediterranean tones, perfect for slipping into vacation mode. It’s beauty with a built-in exhale.

A Softer, Smarter Alternative to Waxing
But SUGARED + BRONZED is more than just glow. They’ve also been instrumental in the return of a centuries-old hair removal method that beats waxing at its own game: sugaring.

Unlike traditional wax, which can irritate and inflame, sugaring uses a simple paste made from sugar, lemon, and water. It’s applied in the opposite direction of hair growth and removed with the grain, meaning less trauma for the skin and fewer ingrown hairs. The result? Smooth skin that stays calm, clean, and camera-ready.

Whether it’s a full-body treatment or a touch-up before an editorial shoot, sugaring is fast becoming the secret weapon of skin-savvy clients who care as much about what goes on their skin as what they take off.

Skin-First, Always

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To support their services, SUGARED + BRONZED has developed a growing line of targeted skincare that preps, treats, and protects.

Their S+B Tinted Mineral Sunscreen is 100% mineral-based, creating a physical barrier against UV rays with added bronzer, shea butter, and antioxidants for a radiant, hydrated finish. Think sun protection with glow built in.

Their S+B Sunless Tanning Glow Drops let you customize your own glow by mixing it into your skincare or makeup. Lightweight and effortless, they’re a flexible way to extend your tan or create a subtle tint on demand. As one reviewer raves: “This product has replaced all my other bronzing drops… 10/10 recommend!” — Alyssia

The beloved S+B Hocoba Oil blends fractionated coconut oil and jojoba to deeply hydrate, support skin elasticity, and reduce inflammation. It’s the ultimate post-glow or daily skin treat.

This skin-first mindset sets SUGARED + BRONZED apart. They’re not just delivering short-term glow. Always with their clients in mind, they’re building rituals that care for the skin long after the session ends.

The Glow Up Is Real
Spray tanning has officially stepped into its golden era. With cleaner ingredients, better application, and skin-loving aftercare, the new glow is more than cosmetic — it’s bottled confidence. At the center of this movement is SUGARED + BRONZED, proving that beauty doesn’t need a filter when it starts with skin.

Forget orange streaks and chemical smells. The new glow is clean, subtle, and skin-care smart.

Presented by: APG

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