Victoria’s Secret Names Megan Rapinoe Part of VS Collective


Victoria’s Secret is shedding its angel wings for something stronger. On June 16, the lingerie brand announced that its next chapter will be led by influential individuals across various industries. Pro athlete Megan Rapinoe, actress Priyanka Chopra, photographer Amanda de Cadenet, skier Eileen Gu, and models Adut Akech, Paloma Elsesser, and Valentina Sampaio make up Victoria’s Secret’s new partnership platform: VS Collective.

“We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret,” the brand wrote on Instagram Wednesday. “These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women.”

Victoria’s Secret’s revamped direction comes after years of criticism over the brand’s lack of body diversity. Its controversial annual fashion show saw its last year in 2018, around the same time contentious former CMO Ed Razek retired after making transphobic comments defending the show’s exclusive casting decisions. Competitors like Rihanna‘s Savage x Fenty line quickly claimed the space that Victoria’s Secret was lacking. A rebranding has been in order for some time now, and a fresh group is ready to usher in the next chapter.

According to the New York Times, the collective’s seven founding members will appear in ads, advise the brand, and use their social media to promote Victoria’s Secret. The brand itself will expand past lacy bras and underwear, hoping to secure a better foothold in activewear. “In the old days, the Victoria brand had a single lens, which was called ‘sexy,'” Chief Executive Martin Waters said. In 2021, however, the Angels are being phased out to make way for a new vision. Yes, Martin said there will likely be a fashion show again next year, but like the rest of the brand, it’ll be a different experience. We look forward to seeing what this change brings.

Image Sources: Getty / Melodie Jeng, Getty / Stephane Cardinale and Getty / Jeremy Reper

You can view the original article HERE.

Winnie-the-Pooh: Blood and Honey 2 Review
Anthony Mackie Wants to Star in Keanu Reeves’ John Wick 5
Giancarlo Esposito Can’t Keep Overcrowded, Rushed Parish on the Road | TV/Streaming
Femme Review | An Edge-of-Your-Seat Queering of the Neo-Noir Crime Thriller
IDLES announce support acts for 2024 UK and Ireland tour
Suede’s Brett Anderson duets with Nadine Shah on expansive cover of Mercury Rev’s ‘Holes’
Little kids go viral with cover of Nine Inch Nails’ ‘Wish’
Watch Militarie Gun’s “incredibly hard” cover of ‘Song 2’ by Blur
As Stephen Colbert Apologizes For Kate Middleton Jokes, Has The Era of Late Night Edginess Come to an End?
Netflix’s 3 Body Problem Creators Promise a Mind-Blowing Season 2
The Jinx, Which Transformed the True Crime Landscape, Returns with More Robert Durst
Marvel Zombies Confirmed for a TV-MA Rating, According to Marvel Head of Animation
Panthers sign Clowney to reported 2-year deal
Ham thrilled as Lakers rally for ‘top-3’ win of year
Report: Cowboys haven’t made Dak extension offers
The Money Game: How Much Can College Athletes Earn with NIL
Michigan Politician Swears Gonzaga Hoops Team Buses Are Full Of ‘Illegal Invaders’
Larry David Calls Trump ‘Little Baby,’ ‘Sociopath,’ ‘Insane,’ ‘Sick Man’
Kenan Thompson Addresses ‘Quiet on Set’ Nickelodeon Documentary
Marvel’s Blade Delayed Amid Writers Strike
The Hamptons’ Revolve Hair Salon Arrives In The West Village
Cher’s Closet From Clueless Is Becoming A Reality, Thanks To Vêtir
Ray-Ban Aviator Sunglasses Editor Review
Suki Waterhouse and Robert Pattinson Welcome Their First Baby!