
Instagram/@jennymccarthy
Jenny McCarthy brought terrific last-minute news for those hopeful and anxious shoppers wanting in on the Formless PD pop-up at Blockhead HQ. The TV personality and entrepreneur divulged on Instagram that there’s still hope of being let inside for those few who missed the RSVP period.
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In a short video update, McCarthy went on to further explain the venue’s new flexibility: they are currently allowing those standing in stand-by lines to enter the venue during breaks in between shows. “They are letting the stand-in line get in,” she said outside. “So if you are coming to the concert and didn’t get in on RSVP, you can definitely probably get in on stand-in.” The ex-Playboy seemed almost giddy at this unforeseen flexibility: “They’re just letting the stand-in lines in. So come see me.”
The Instagram post, with hashtags referring to Donnie Wahlberg’s band NKOTB and their upcoming residency, soon ignited waves of reaction posts from followers who could not attend or who were currently organizing their own visits: “Killing me that I can’t be there! Wish I could make it happen. It all looks like a blast out there!” one user lamented, while others simply wished they were back in Vegas with a heart emoji.
More people stepped up to share their pop-up stories and experiences with Jenny: “I met you on Saturday, and even though I wasn’t able to purchase any products you still took time to talk with me and gave me the biggest bear hug” gave testimony to McCarthy’s thorough interaction style and show of affection toward her customers. “Your love for BHs is so beautiful. Thank you for being so supportive of us (and of our captain, Donnie),” concluded another responder.
The comments became a wave of nostalgic reminiscence and future planning, as several people began inquiring about when McCarthy herself would be there again: “I hope you will be there in November!” mused one follower. “I freaking hope you’re there in February,” said another. The hometown connection received some love, as well, from a local who said, “We are Chicago gals 4eva,” accompanied by heart emojis.
The fervor for the products was so strong that one attendee had to plan a return trip for a birthday: “I’ll be there on July 3! My 50th bday! I’m hoping to buy another lip gloss and I wanna try the mascara!” The final commenter felt strongly about it: “No one better miss out on Jenny hugs and getting those amazing deals on products!”
There was also some friendly back-and-forth between followers, once more cementing their bonds. One person said, “I miss you Jenny,” with another replying, “you’re always there in spirit love,” and so forth in that bear-cornered embrace.
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Between the surprise access update and the flood of personal accounts in the comments it’s safe to say that McCarthy’s post did everything that good influencer content should: it merged promotion and genuine connection. And for those still trying to get in? Well, as Jenny put it, if you wait in that stand-by line, you got brand-new access.
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