Ed Sheeran says sponsorship deal was a ‘long process’ – Music News



Ed Sheeran admits sponsoring his favourite soccer team has been a “long, long process”.

The 30-year-old pop star was recently named as the new sponsor of Ipswich Town, and Ed – who previously sponsored an under-11 girls team – revealed it took a lot of hard work to strike a deal.

He shared: “I started sponsoring Framlingham Town Under-11 girls team, they emailed me … and then I was like, I wonder how it is to sponsor Ipswich?”

Ed knew that the team’s previous sponsorship deal was ending and he was keen to fill the void.

The chart-topping singer thinks the news has been broadly welcomed because fans know he cares passionately about the team.

He told BBC Radio 1: “I just enquired, ‘Do you guys need a sponsor?’ and they were like, ‘Yeah for sure.’

“It’s been a long, long process.

“I think the positive reaction stems from the negative reaction from the European Super League.

“It’s like a polar opposite of really, really, really rich people who own a team and monetise a team and people who love a team and want to see it do well.”

Earlier this month, Ed signed a one-year deal to sponsor the shirts of the men’s and women’s first-teams at Ipswich.

The singer said at the time: “The football club is a big part of the local community and this is my way of showing my support.”

Ed – who has a long-standing affinity with Ipswich – also revealed he’s excited to watch the team once the coronavirus restrictions are eased.

He explained: “I have always enjoyed my trips to Portman Road and I’m looking forward to going back there as soon as supporters are allowed into stadiums again.”

You can view the original article HERE.

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