Grand Theft Auto 6 is set to launch this November and Take-Two boss Strauss Zelnick reckons plenty of people will phone in sick at work so they can play.
Grand Theft Auto 6 was officially announced in December 2023 and was originally set to launch in late 2025 before it was delayed to May 26, 2026. Last year, Rockstar Games pushed back the release even further, claiming “these extra months will allow us to finish the game with the level of polish you have come to expect and deserve.” Grand Theft Auto 6 is now set to launch November 19.
Speaking at game developer’s conference iicon yesterday (April 28) Straus Zelnick, boss of Grand Theft Auto’s publishers Take-Two Interactive, refused to confirm the price of Grand Theft Auto 6. “Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery,” Zelnick explained (via IGN). “How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.”
“What we think about is making the most spectacular piece of entertainment on Earth, in history – and it’s a pretty daunting challenge. If we do that, and if we’re of service to our customers, then the upside will take care of itself,” he said, when asked about how the team will measure the success of Grand Theft Auto 6. “[I] think a lot of people will be calling in sick on November 19,” he added.
Grand Theft Auto 6 is expected to be the most expensive video game ever made. Last month it was reported Rockstar Games have spent more than £2.7billion while developing the follow-up to 2013’s Grand Theft Auto 5. One former developer claimed he spent 39 months making broken glass look more realistic in the game and last year, a report said Rockstar had spent between $200million and $300million to create hyper-realistic water in Grand Theft Auto 6 with a team of 20 working on the project.
In other news, Square Enix has confirmed a pair of modern Final Fantasy games will launch on the Nintendo Switch 2 this summer.
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