It’s November, which means the holiday season is just around the corner. From festive parties to gift exchanges, this time of year stirs up all sorts of excitement and anticipation. For fashion enthusiasts in particular, the holidays also deliver plenty of sartorial inspiration via a fresh crop of highly produced, expertly styled ad campaigns from our favorite brands.
Among the first of the major holiday ’22 fashion campaigns to arrive is the one from Coach, featuring none other than Jennifer Lopez. Titled “Feel the Wonder,” Coach tapped the newlywed to front the campaign, which aims to be “a playful celebration” of everyone’s inner child, according to a press release. Lopez, 53, has been the global face of Coach since November 2019.
“I’m so excited for this collaboration with Coach,” Lopez said at the time. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style — an uptown-downtown mix.”
In addition to J Lo, the rest of the campaign cast includes Zoey Deutch and Chan-Young Yoon. Shot and directed by Anton Gottlob, the imagery captures the season’s joyful, childlike sense of wonder. The three actors are featured in a series of photos that cue up a palpable feeling of youthful nostalgia, whether it’s making snowmen in the front yard or sitting in bed waiting for Christmas morning to arrive.
Meanwhile, the campaign also spotlights the house’s winter 2022 collection, such as the new Heart bag and Tabby and Studio bags. Other noteworthy pieces include ready-to-wear inspired by Creative Director Stuart Vevers’s mix of classic American heritage with the bold attitude of counterculture.
In tandem with the campaign launch, Coach also unveiled its first virtual shopping destination. Taking inspiration from a vintage Coach store, guests can scope out themed rooms, shop the holiday collection, and play a game with Rexy, the house’s mascot, for prizes. The virtual store, created through the ecommerce platform Obsess, will feature signature Coach styles including the Tabby and Rogue, along with a section for holiday party bags and other giftable items.
Ahead, catch all the snapshots from the Coach holiday ’22 campaign.
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