Demi Lovato confirmed a new tour on Wednesday, May 20, posting on Instagram with the kind of caption that doesn’t need to be long to make a point.
“nothing beats this feeling!!” she wrote, tagging the post with #itsnotthatdeep and #tour. No dates or city names came with it. This reads as the first official signal, with a fuller reveal expected in the days ahead.
That hashtag is doing a lot of work. #itsnotthatdeep appears to be the name or branding for this next chapter of Lovato’s career, and it carries a breezy, confident tone. She’s been publicly open about some genuinely hard years – struggles with mental health, addiction, and recovery that played out in front of a lot of people. A title like “It’s Not That Deep” reads differently knowing all that. It might be an album name, a tour theme, or both. Either way, the phrase feels like it’s coming from someone who has arrived somewhere lighter.
Lovato is signed to Island Records and has been making records for nearly two decades. She started on Disney Channel, with roles in “Camp Rock” and “Sonny with a Chance.” From there, she stepped into a career defined by emotional songwriting and a vocal range that’s held up across a lot of different musical phases.
Her discography has ranged widely – from polished pop to harder rock to stripped-back ballads – but her live shows have been a consistent draw. Lovato performs with her audience rather than at them. That quality has kept her community close through style shifts and lineup changes alike.
She’s also been a consistent LGBTQ+ advocate throughout her career. That’s shaped who her audience is, and that community tends to show up for live events. When her tours go on sale, they tend to sell.
Lovato last hit the road for the “Holy Fvck” touring cycle in 2022. That era leaned into a heavier rock sound and earned her strong reviews for her live sets. The full announcement will clarify whether she’s continuing in that direction or moving toward something new. The lighter, almost playful tone of #itsnotthatdeep suggests the mood has shifted.
The next step is the proper rollout – a full schedule, venue names, and ticket links. These typically follow within days to a couple of weeks after an initial tease. When they do, Lovato’s audience will be ready. By the sound of that caption, so will she.
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