On Thursday, Nov 12, Italian fashion brand GDCS (Giuliano Calza Design Studio) unveiled their first unsex fragrance, Morso, with a campaign starring Rina Lipa, little sister of popstar Dua Lipa, shot in London by Daniel Sannwald.
Developed over two years by Calza in collaboration with perfumer Angéline Leporini, Morso balances richness with a darker, more unexpected edge. Juicy dates, roasted hazelnut and rum open the scent; honeyed jasmine and amber unfold at its heart, while creamy vanilla and incense leave a warm, lingering trail. The result evokes the pull of a late-night craving: immediate and difficult to resist.
The name, Morso, means “bite” in Italian and is a reference to one of the brand’s most recognizable design signatures, the sculptural heel created by Creative Director Giuliano Calza.
The bottle extends the concept into an object: a metallic gold structure, shaped by the contours of the MORSO heel, embraces the glass with fang-like details. Part fragrance, part collectible design object, it brings the house’s playful, provocative codes into the beauty world for the first time.
“Thank you for making me your Morso girl!!!” wrote Rina on Instagram.
“Obsessed beyond,” commented her super famous sis.
Same, gurl. Same.
Available now on GCDS.com and in selected stores worldwide.
