Raneen Awad on Dubai and RENO’s Global Growth

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Why Dubai Represents a New Chapter in Raneen Awad’s International Ambitions
For Raneen Awad, Dubai represents more than another location on a business plan. It marks a decisive step toward the international future she wants for RENO, the skincare and beauty brand she owns and leads.

The establishment of a company in Dubai, UAE, gives Raneen a stronger base as she looks beyond her existing market and sets her sights on a wider international audience.

Her ambitions now include greater visibility across the UAE, Turkey and other countries, with one clear long-term objective at the centre of that vision: to make RENO a brand that customers can recognise and access around the world.

Dubai Gives Raneen Awad a Base for a Bigger Vision

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Dubai has become an important part of Raneen Awad’s plans because it places RENO within a market that can support the brand’s next phase.

The decision reflects a shift in scale. Raneen no longer sees the company only through the lens of the market where it first established its customer base. Her focus now reaches across borders, with the UAE and Turkey among the markets she wants RENO to develop further.

“Dubai is an important step for RENO because my goal has always been to take the brand further and introduce it to customers in more countries,” Raneen says. “I want the company to have an international future, and this gives us a stronger position for that next stage.”

That international outlook also fits the audience Raneen has developed through her public profile. Her social media reach already extends across Israel, Lebanon, Tunisia, Jordan and Egypt, which gives her a connection to consumers across several parts of the region.

For a beauty entrepreneur with an audience that already crosses national borders, the move into Dubai creates a natural link between personal reach and commercial ambition.

The UAE also represents something important on a personal level. It signals that Raneen now thinks about RENO as a company with the potential to compete beyond one territory rather than as a business defined by its original market.

International Growth Requires More Than Visibility
Raneen understands that recognition alone will not establish RENO internationally. A strong social media presence can introduce a brand to new audiences, but long-term growth depends on customer confidence, product standards and a clear market strategy.

That distinction matters as RENO enters new territories. Customers in each market encounter different brands, expectations and buying habits, so Raneen wants the company’s reputation to rest on more than the visibility attached to her name.

“My personal platform can help people discover RENO, but the products have to create their own trust,” she explains. “If we want to succeed internationally, customers need to believe in the brand itself and feel confident about what they buy.”

This approach gives the Dubai chapter a different purpose. It is not simply an attempt to place RENO in another country. It is part of a broader effort to establish a skincare brand with an identity that can travel across markets.

Raneen has already seen demand take the brand beyond its original customer base, and that response has encouraged her to think on a larger scale. The next challenge is to turn international interest into a consistent presence across the countries where RENO sees potential.

Turkey also forms part of those plans. Together, the UAE and Turkey represent two important areas in Raneen’s broader vision for the company, with further markets expected to follow as the brand develops.

Raneen Awad Wants RENO to Become a Global Name
The ambition behind RENO has become increasingly international. Raneen’s long-term goal is straightforward: she wants the brand to be recognised and available worldwide.

“I do not want RENO to remain known in only one place,” Raneen says. “My goal is to reach customers in different countries and create a brand that can have a real international presence.”

That goal also opens the door to new commercial opportunities. Broader market access can create space for partnerships, collaborations, distribution relationships and greater brand recognition, all of which form part of Raneen’s plans for future growth.

Her public profile gives her a valuable point of entry, especially across markets where beauty and social media audiences already know her name. RENO, however, now has to develop an international identity of its own.

Dubai is significant because it turns that ambition into a concrete business step. It gives Raneen a new platform for the company’s future and makes her intentions clear. RENO is no longer focused only on where it has already succeeded. Raneen Awad is now focused on where the brand can go next.

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