Kylie Jenner got some genuinely good news on set this week. Her Kylie Cosmetics fragrance COSMIC INTENSE has been named InStyle Magazine’s Best of Beauty winner in the best amber gourmand category.
Jenner announced the win on Instagram. The caption felt completely unscripted: “Surprise on set 🤭 she’s an award winner!!! COSMIC INTENSE is @instylemagazine ‘s best of beauty award for best amber gourmand ❤️🔥” The post crossed one million likes. For a beauty product reveal, that’s a notably strong response.
Amber gourmand might not be a term everyone knows. It’s a fragrance category built around warm, sweet notes like amber resin and vanilla. These scents lean rich and cozy. The category has become one of the more in-demand fragrance families in recent years, and a lot of brands are competing in that space. Getting named the top pick by a major beauty editor means something real. It’s one of the harder categories to stand out in.
InStyle’s Best of Beauty is one of the most respected editorial award lists in the industry. It’s annual, covers dozens of categories, and comes down to editors actually testing products and picking what they think performs best. A winner there isn’t chosen by sales volume or marketing spend. That’s exactly why the recognition carries weight with shoppers who follow editorial coverage. In fragrance especially, a trusted recommendation goes a long way. Shoppers in that category often rely on editorial guidance over advertising.
Kylie Cosmetics launched in 2015. Jenner started the brand with a small run of lip kits that sold out almost immediately. That launch became a widely talked-about moment in the beauty world, and the company has expanded significantly since. It now covers makeup, skincare, and fragrance. COSMIC INTENSE holds a Best of Beauty win from one of the industry’s major publications. For any brand, that’s a credential worth having.
The way Jenner found out about it added some personality to the announcement. Her caption described it as a surprise. She was apparently on set at the time, not at some staged media event. There was no rollout campaign tied to it. She found out and posted. For a brand built largely on Kylie’s direct, personal connection to her audience, that unfiltered response still fits. It’s the same approach that made the brand feel authentic from the start.
COSMIC INTENSE has built a real following among Kylie Cosmetics shoppers. The InStyle recognition gives it something extra: a third-party editorial endorsement from a publication people in the beauty space genuinely pay attention to. Editors compared it against everything else in the amber gourmand category and put it on top. And for anyone who’s been eyeing the fragrance, an editor endorsement like this one is about as clear a green light as it gets.
Kylie Cosmetics has never had trouble building an audience. Editorial credibility is a different kind of achievement, and COSMIC INTENSE just earned a piece of it.
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